The Impact Of Mass Media On The Change Of Folk-custom Of Wedding And Funeral Of The TuJia Minority In Lichuan City In New Era

Living in society, individual always be shaped by the society in all his life. The principal axis of one's life is the conformance to the traditional models and rules, which the society leave behind. This principal axis was established by people's life course which embodied by burning and marriage and death .The ritual of wedding and funeral which are distinct between different peoples can express the characters of a culture .As a independent minority, The TuJia Minority in Lichuan City has a set of ritual of wedding and funeral with the development of history ,and changed by the influence of exoteric culture.In the development of society ,mass media play a more and more role in affecting the change of folk-custom.As an implement to spread information or communication ,the mass media is always a kind of resource and a tool of existence and change .Mass media happened in a culture and also reoccurred in a culture .As a result ,it is essential to pay attention to the mass media and how the individual to create and fulfill mass media to study the change of a social culture .Because the mass media imported the outside new folk into system and also influenced the idea of people who live in the traditional and local folk-custom ,it will have more deep function in the aspect of changing of life style .However .whether the media has effect or not and how much the effect have are only expressed by the change of attitude and behavior after people contacted the mass media .The expression of change is the appearance of create and the remove of old conception in people's consciousness and behavior .To analyze the contend , the intention and the dependence of media contact and the change of folk-custom of the TuJia Minority in Lichuan City , this discourse discovered and described that the medium contact and the change of the traditional culture are correlative .The first one is that the more media contact, the more opener of the attitude to exotic culture , and the more easier to simulate foreign action and their attitude is more open .The change of the ritual of wedding and funeral is a course that accumulated in the history and was affected by Many factors such as society ,policy ,economy ,warfare , technology,culture and so on .However ,the mass media is all-pervasive in this era .every phenomenon were inevitably affected by mass media. When people use TV .broadcast .newspapers and periodicals and network .all information also pervade their ideas and construct their social life .The ritual of wedding and funeral of the TuJia Minority in Lichuan City have been changed from the Gaituguiliu in Qing dynasty .the Xinhai revolution ,the liberate and the reform and open .however ,it isn't stable .Since the end of seventies of the twentieth century. The ritual of wedding and funeral of the TuJia Minority was swing in with the ingredient of modernization, so it have been rebuilt a new type which is combine with Han culture .Chinese culture and West culture .The ritual Of wedding and funeral of the TuJia Minority has been changed and rebuilt which were affected by the mass media and in a certain social and economic condition .