Study On The Influence Of New Media On The Tujia Folk Culture In Enshi Aera

In the economic and cultural globalization, cultural differences in each culture’s collision fusion gradually disappeared, the current Enshi Tujia folk culture has also been a tremendous impact, and the folk custom culture is the Enshi Tujia ethnic culture can keep passing the torch, the source of strength for long, so in the new media environment the study on how to better protect Enshi Tujia folk culture and has the value of social research greatly promote the inheritance and development of its better. As in recent years the continuous development of new media, it will give Enshi Tujia folk culture bring what kind of influence is the subject of research, the author hopes that through the research to discover new media of those who have had a beneficial effect on Enshi Tujia folk culture, in order to make better use of new media to promote the innovation development and the protection of Enshi Autonomous Prefecture of Tujia folk culture, and provides useful suggestions for the development of ethnic folk culture in other areas of our country and the protection work. The main topic of the use of a questionnaire survey, literature research, field observation and other research methods, access to a large number of previous similar research topics and the local literature, and in two the Enshi Tujia Autonomous Prefecture inhabited more intensive, folk culture has two county representative:Laifeng County, Jianshi County as the research object. Focuses on the investigation and research of Tujia Nationality in Enshi Autonomous Prefecture of media use habit, representative of folk festivals, marriage, funeral customs of Enshi folk, and through content analysis of the acquired data and information, to find the relationship between new media and Enshi Tujia folk culture, and obtain some useful conclusions.First of all, Enshi Autonomous Prefecture of Tujia is a life of its own independent and rich folk culture system; secondly, Enshi Tujia folk culture in recent years with the emergence of the new media have relatively obvious change. With the emergence of new media, leading to system of Enshi Tujia folk culture relatively closed is broken, the emergence of new changes in the new environment; third, the popularity of smart mobile phone is the main driving force for the evolution of Enshi Tujia folk culture; fourth, the emergence of new media impact on Enshi Tujia Folk culture is mainly the positive effects, the emergence of new media although in Enshi Tujia folk culture has had a huge impact, also caused some negative impact, but the impact of new media on Enshi Tujia folk culture is mainly positive effect.The author thinks that the emergence of new media to the folk culture in this region have the greatest impact lies in the new media give life to new folk culture, digital life, will greatly promote the dissemination and inheritance of folk culture. On the other hand, the emergence of new media to arouse the Tujia ethnic memory, which is also an important reason for the Enshi Tujia folk culture under the globalization trend of recovery.