On News Report Planning Of Guangzhou Daily In A Thick Newspaper Era

Taking the practice of news report planning of Guangzhou Daily as an example, this thesis reviews news report planning and the news effect it produces from the perspective of news communication. It explains the background, possibility and feasibility of the popularity of news report planning in the political, economic and cultural background as well as the media survival environment. The paper also points out the opportunity news report planning brings to the traditional newspaper from the perspectives of news resources integrity and brand enhancement of the newspaper itself. Meanwhile, it also goes deep into the negative effect of news report planning. To conclude, some newspapers ignore news rules and carry out news report planning in a rush to pursue the so-called "selling point", which leads to the tenser and tenser competition of news stir-fry. However, as a whole, news report planning plays a vital role in optimizing news resources, increasing the popularity of the newspaper and establishing a positive image of it and in this way, it provides a new way of thinking for optimizing newspaper survival environment and will finally result in a positive competition among newspapers.