Communicating Health By The Theories Of The Health Communication

This paper intends to use the health communication theories as the guidance in investigating and studying the development of the health magazine history and present conditions in our country. The development obstacle that health magazine exist currently were analyzed and the foreground were estimated and guided. Firstly, the origin of the health communication theories in the health magazine was elaborated. We carried on the define to the concept origin and the development backgrounds of the health communication theories and health magazine, then taken the primary inquired into the development relation and the meaning of guidance between the health communication theories and health magazine. Secondly, the development history and the present development conditions of health magazine in our country were investigated and researched respectively. Investigation content includes the establishment background, basic circumstance, economic performance, the issue outlet, reader of target, the network communication etc. We obtained the development data and understood the history process by the overall inquisition and research. Finally, the results of investigation were analyzed through the theories of health communication on the inquisitional foundation, The development obstacle and the development strategies of the health magazine were pointed out on the aspects of resources structure, system programming, issue outlet, brand strategy, health communication, subdividing the reader advertise management, the contents arrange and the network communication etc.