Research On The Communication Value Of Typical Character Of People Daily Since Reform And Opening

Since People Daily has been published, typical character report is always the main textual style of propaganda and bears the task of education, guidance, propaganda, encouragement and warning.In history, typical character report played an important roll and is full of contribution and fault. Though some scholars said typical report will be disappeared. But until now it is also a main irreplaceable report style with Chinese characteristics.According to the content analysis, sample analysis and the deep interview to the journalist of People Daily, this thesis will display the three period of development of communication value of People Daily, they are as followed:From 1980 to 1987 is the first period of restoration of communication value after the culture revolution.From 1998 to 2002 is the second period of adjustment with humanism of communication valueSince 2003, the communication value is developing towards objectivity gradually.As a whole, the communication value of typical character report of People Daily is developing continuously. But because of the influence of the factors such as the tradition culture, the propaganda system, the special position and the audience, the development is very slow which is contrary to the social development and the diversification of people's outlook on value.To change the communication value of typical character report of People Daily, itis a long way to go. It needs great effort and encouragement of relevantdepartment. It is a long thorny road.