The Study On The Development Model Of Harbin Daily Industrial Group

In the world of today, IT holds the balance in every country. The requirement of people for the delivery and receiving of information has been the necessary part in daily life. With the appearance of Internet and many other new mass media and styles, the way that people get information becomes more. As the traditional mass media, newspaper has its own characteristics, and it can not be replaced at the present time. But the newspaper industry id facing a new competitive situation and environment, so newspaper industry group is becoming a new kind of mode of management and administration. The first newspaper industry group was founded by Guangzhou Daily in January 1996 in Guangzhou. Since then there have been 16 newspaper industry groups in our country. Comparing with the overseas newspaper industry groups, ours are at the initial stage. There are many problems in the mechanism and mode concerning operation and management. Harbin Daily Newspaper Industry Group also has similar problems. Therefore the study of this article is very meaningful.First, this article sets forth the fundamental theory of the newspaper industry group, including its concept, characteristic, advantage and developing trend. Then, it sets forth how to establish the newspaper industry group and ways of realizing that. In the meantime, it analyses the basic developing mode and extending developing mode of the newspaper industry groups. This article also sets forth the status quo, organizing institutions management mechanism and developing mode ofthe Newspaper Industry Group of Harbin. Furthermore it analyses these problems especially in the developing mode of the Newspaper Industry Group of Harbin. Finally, it puts forward the new developing mode to meet the needs of the development of the Group.