Methodology Of Modern Publishing Enterprise's Management

Compared with the publishing industry of the developed countries, there exists low concentration of the market in China' s publishing industry at present, it show as "big and whole" "small and comprehensive" repeated construction, business scale and level of most publishing enterprises are rather backward. Small scale uniformity of the product structure and inefficient management is the main source of lacking of competition of China' s publishing enterprises. With the development of socialist market economy, revolution of communication way under digitization and networked technical support, it is severe to competition between publishing enterprises at home; After joining WTO, the domestic market will move towards the internationalization, especially publishing enterprises abroad strengthen the infiltration to the domestic market, world will cause keen market competition if the entry of the publishing magnates.Confronted with the competition with the momentum of an avalanche, the publishing enterprises at home have to find the way out: how to gain the scale economy, realize the economic benefits of the scale, face up to the market competition. However, with the traditional methods of operation and management accumulated . the enterprises in China can' t adapt themselves to the changing and urgent situation, the only way out is that these enterprises can make innovations in management, and efficiently achieve capital accumulation and expansion. Under the guidance of the spirit of the 16th National Congress of CPC, with the good publishing environment, the most feasible way for China' s publishing enterprises to grow up big and strong within short time is to use different methods of...