Study On The Pearson's Financial Strategy And Capital Operation

As a world-renowned publishing and media group,Pearson has the total attention from its investors,creditors and the whole industry.However,this giant in publishing and media industry has already changed its main business into education in recent years,since the description of the company has also switched from “an international media and education company with businesses in education,business information and consumer publishing” to “the world's leading learning company”.After Pearson integrated all the media resources at hand,applying the digital reform strategy along with billions of dollars in domestic and overseas investment in education,Pearson has been reborned.The development of Pearson in recent years to some extent has coincided with the guidance made by China News&Publishing General Department,which encourage publishing and media enterprises to integrate resources,make industrial transformation and upgrade with digital technique.On the basis of introducing the relevant theories about financial strategy and capital operation,this article uses Pearson as the study case,applying the method of case analysis and method of financial analysis,reviewing its past development which proves that Pearson's acquisition history equals its development history.With financial information disclosed by Pearson from year 2011 to 2016,the article analyzes not only its financial strategies from the perspectives of financing,investment and revenuedistribution,but also its financial conditions and financial indicators.Although Pearson's financial indicators in recent years are not ideal,but they are partly affected by some temporary factors.Then the paper analyzes the capital operation of the Pearson Group,analyzes the specific cases from the aspects of financing and investment,sums up its capital operation mode and existing problems,and finally puts forward the inspiration to the listed companies in China.