On The Book Publishing Capital Management

The very aim of capital-management in publication business is to optimize the various resources and means of production possessed by the publishers in order to maximize the increment of capital through merging, re-organizing, stock-sharing, stock-holding, stock-transferring, and leasing. This management of funds is characterized by the double objectives of the organizing of the resources* on the one hand, it is greatly influenced by the economic factors, but takes promoting and enriching knowledge as its priority on the other, which leads to its inseparability from its kernel business.The present position and character of the capital in publication circles in China is the following: the investors are too identical; its distributions are confined to several government departments, work units, and regions; the utilizing of it co-exists with the wasting of it; and it is weak and inadequate in its total amount. All these defects result in the general restriction on its circulation and appreciation, and consequently exclude its accomplishment of scale. The business of publication is now a very promising industry in our country. Because of the attraction of its super profit, the funds outside the publication circle are managing to enter this territory. Meanwhile, the very industry is now facing the chances as well as challenges from our country's entering WTO, from IT technologies, and from the increasing various needs of people in the era of knowledge and socialist market economy. In the present world, as a medium for politics, the publication business is primarily based on economic drive, because if there is no sufficient economic, scientific, and technological support, there will be no intended impact on the public opinions. 1 here fore, it is essential that the capital management be carried out in the publication circles. Because of its functions of capital organizing and circulating and system cultivation, the very industry will inevitably be expanded, strengthened, and optimized. How to implement capital management in publication industry ? The thesis approachs the subject from concept and understanding, steps, means, avoiding risk, etc...