The Developing Direction Of News Review Of Television Under The Current Media Ecological Environment

Nowadays, the media ecological environment includes five sides, which are social environment , institution environment, cultural environment, marketing environment and technical environment. At the same time, they also make up the organic entirety, supporting and complementing each other. Meanwhile, its influence to media development is vicissitudes and has great unreliability. At present, the television news review is situating in the media ecological environment. With the development of China entering WTO and initial establishing of socialist market economy, the media ecological environment of television news review has taken place greatly. It shows that newspaper , broadcast, network and so on constitute a kind of media structure of keen competition. And facing challenge, the television begins its way of reform. Besides, social culture also has taken place greatly and people's idea is more open. It's requirement of television's content and form is more and more high.In the current environment television news review still has some questions, for example unsuitable reviews and the propagation color is too thick, and narration replaces review and the selection and plan of item isn't good, and the transmission doesn't confirm with the regularity of propagation, and the role of anchorman doesn't bring its talent into full play. So we must reform that we can bring out the role of television review. The reform mainly includes three sides. Firstly it must emphasize the news and reduce the propagation . Meanwhile, it also should pay attention to allowance. The review should be aimed at the common people more. The most important sides is that we must have our originality and touch people through excellent point of view. Secondly, we must strengthen the public opinion at form sides and pay attention to the guide role of commentary. In the procession of transmission we should guide with topic of conversation intentionally. At the same time, we also should pay attention to the role of television integration of voice and picture so that perfect the effect of transmission.