The News Media Role Function Of Inner Mongolia Ecological Environment Reporting From The Perspective Of Role Theory

As an important ecological security shelter in the northern part of China,the Inner Mongolia Autonomous Region has attracted extensive news media attention in recent years.The thesis selects news reports on the ecological environment of Inner Mongolia,from the People's Daily,Inner Mongolia Daily and China Environment News from 2012 to 2020 as the research objects,via Content Analysis,Textual Analysis and Case Analysis Method,analyzing the news media role of the three mainstream newspapers.Mainly studies issues of this paper are as follows.First,the construction standards and practice in the role of news media that should be in Inner Mongolia ecological environment reports;Secondly,the overall presentation of the virtual role of news media;Thirdly,the specific presentation of the virtual role of news media.Fourthly,on the basic of anomie phenomenon that appears in the role of news media,the conclusion sums up the cause of problems and put forward suggestions for improvement.The study found,in Inner Mongolia ecological environmental News communication,the construction logic of the role of news media is the unification of social expectations,media function and media willingness.The value standard should accord with the internal development goals of the ecological environment system,the specific requirements of environmental news reports and social security and the public awareness.Through the research of the construction of the role that should be in Inner Mongolia environmental News communication,it is concluded the macro dimension of the virtual role of the news media is environmental news propaganda,information interpreter and the public opinion guide.At the specific level,the virtual role of news media plays an important part in policy principle,improvement measures,development achievements,etc.Finally,from the perspective of information dissemination,the public opinion supervision and agenda setting,the problem and causes of the phenomenon of anomie are analyzed,and it is believed in future reports attention should be paid to balancing report discourse,innovation content output and giving full play to the mainstream media's ability to supervise public opinion.