A Study Of The Ecological Environment Of Journalism Media In Universities

College news media(including newspapers,school radio stations,college educationed television,campus network),as a specific community(University) of the mass media and journalism in China is an important component of development.Because of its specific audience - teachers and students on campus,a university press,has not only the feature of the mass media,but also its own personality,in the transmisting information,ensuring the campus,and enriching the campus culture,and promoting work.The role of the merits of its ecological environment,directly related to the building of a harmonious whole campus.This paper,using of media ecology theory,and other news media theory on University of the ecological environment launched a compared study.The research methods are: Literature Research,Comparative Study of Law,case studies and field surveys of law. Conducting case studies,the main use of a questionnaire survey method.It also adopted the method of longitudinal study,the university press,the history of the development were reviewed and compared to sum up and refining the idea of convincing.At the same time,when analysizing the migratory relations of varies forces in the ecological system and summing up their existing imbalances and causes on the basis of the new situation and how to optimize the development of University press,the ecological environment has conducted in-depth thinking,on the above-mentioned basises,I raised the following ways of optimize and nurture:1) enhance to the ecological awareness balance, the structure of university press,2) Strengthen the reash of University press;3) adhere to the five senses,and optimize the university press,4) establish the spokesman system of university.This paper attentions to the University press from a new perspective and to broaden horizons and further improve the university press,the ecological environment and better play the active role in building a harmonious society.