Talk About The Characteristic And Way Of Network Public Opinion Guiding

As "the fourth media" generally acknowledged in the world, the network is becoming more and more concerned by people. The spread advantage of Swift, interdynamic and information of magnanimity make the new media to obtain its own position beyond controversy in such respects as communicate of news and pubic opinion are formed in our country, playing a unique role in the entire communicate pattern, and its influence have permeated deeply to all people's life such as politics, economy,culture in an all-round way nowadays.The Network is the refraction of the realistic society after all, in which it can display fully to contradiction and struggle in reality. Though the appearance of the media of the network makes netizens have platforms in where they can expressed opinion freely, having positive influence on development of the society, but many questions have existed in the network public opinion that have brought a series of negative effects. So it is the new subject and challenge to the media of the network that how make the best use of the situation and keep correct direction of public opinion to give full play to constructive function of the network public opinion and restrain its destructive function.In order to strengthen the guidance to network public opinion guiding in practice ,the thesis carries on research from the angle of comparison that between network public opinion and traditional media public opinion. First of all, it has analyzed to the network public opinion and its existing problem. Then, it has analyzed the difference of public opinion guiding that between network and traditional media. On this bases,it has probed into the method and means of network public opinion guiding in terms of such disciplines as communication, social psychology,etc.