On The Site Of The Main Characteristics Of A Network Of Public Opinion

Since the1990s, with the increasing maturity of network technology, networkcommunication began to showing a strong influence. In a nearly decade of development,the number of netizens in China reached538million in June2012, meanwhile the scaleof mobile phone users reached388million. The internet is progressively passingthe news into the collection of views and opinions, becoming a powerful tool ofsupervision. In China’s network public opinion supervision, the scale from zeroto specification, the public opinion supervision has become an integral part of theentire social supervision system. The network media has combined with public opinionsupervision during their development process, opened up a new world in Chinese publicopinion supervision.The network public opinion supervision is based on the monitoring network publicopinion. As the biggest integrated online media in China, People.com.cn reflectsthe pattern of diversified network of public opinion, enhance the effectiveness ofpublic opinion. The network public opinion supervision in People.com.cn has anextensive researching, not only use ‘the network public opinion monitoringtechnology’to track media reports abroad and in mainland, integrating all thewebsite’s news and discussions, but also monitoring dozens of influential BBS,opinion leaders’ blog, as well as emerging micro blog network carrier of publicopinion. The network public opinion channel on the source of information for the24-hour automatic monitoring and collection of the latest articles and posts, andfilter through technical and pre-screening and statistical ranking categorized inaccordance with the people’s livelihood in social management, education, science,culture, health and other fields, and then through artificial trial-school,discharged confounding factors, the final form of public opinion informationaccurate, timely release of public opinion, provide a convenient and reference forthe party and the government to guide public opinion. People.com.cn concerns aboutthe different views of the network news battle, faces the social conflicts. In thenews occurrence process, it can correctly treat social problems, and from the theAC collision in the public opinion and the views of the Government, proposed networkpublic opinion supervision’s role objectively. With the sound of the traditionalmedia, the network media should apply the social opinions, through the analysis of various types of hot news lessons learned, the network public opinion supervisionshould help to building the political agenda, efforts to make the network becomethe public interest audible barrel, so as to achieve the purpose of supervision bypublic opinion.The network public opinion supervision works based on the hot news event features,in People.com.cn, they not only watching at the progress of the event, but alsoaccordance with the network in a timely manner to interact at the same time, thefull exchange, pay attention to the feedback information, finally they give eventthe truth.This article makes an example of People.com.cn, learning about the networkpublic opinion supervision, trying to explore the experience and methods of networkpublic opinion supervision in China’s socialist system, promoting the network publicopinion supervision becoming an important tool for the building of democracy andthe people of politics in politics, which it can play an important role in buildinga moderately prosperous society, make our country better and better.