The Logistics Construction Study Of China Publishing

Faced with 21st century, it is a strategistic choice to develop modern publishing logistic and build efficient industry chain to obtain large market at comparatively low cost and form a comprehensive system of production, supply and marketing fitting the future market in a market-oriented way.. As the third profit origin, logistic will decide market.This article puts forward the concept of "publishing logistic" for the first time. The purpose of this article is to illustrate how to optimize publishing resources and how to build modern publishing logistic system to satisfy its own and social requirements. Using theories of management of logistic ,marketing, management, economics, statistics and other modern authoritative theories, this article analyzes the current publishing logistic situation and its trend and puts forward to integrating publishing logistic resources, optimizing industry supplying chain, embodying the characteristics of publishing logistic function and improving the scientific contents of logistic.This article also summarizes the inner regulations in publishing logistic and gives a reasonable thought about the current situation. Developing modern publishing logistic will help to enhance enterprises' competition. Integrating publishing logistic resources, building the third part logistic and operating independently will help to make publishing and distribution enterprises efficient and profitable.