The Formation And Change Reseach Of The Subject Of The Standpoint Channel In People Net

This research is about the formation and change of the subject of the standpoint channel in people net is a example. Four conclusions have been discovedThe motive of the subject of the standpoint channel in people net to form is the news and the news commentary of the traditional medium,the news commentary of the network medium and the other network medium. And the formation of the standpoint comes from the conflict of the standpoints.The development of new circumstances,the alleviate of the of motion of the public,the emergence of new subject and the lack of the consecution of the community spreads of exchanges in network medium is basic reason of the decline and change of the subject.There is inside consistency in the development of the subject, and there are phenomena to escape public opinion and management. But this way of doing will not succeed because the exist of the agenda establishes.The ability of public opinion leading of the standpoint channel is better than BBS. The influence of the standpoint channel comes from the public medium, and the influence can be same or better than the public medium.