Communication Theory Of Cultural Studies And The Effect On China

In 1950's , Cultural Studies began in England, then it became an academic current and knowledge tradition in the western country, such as America, Canada. Cultural Studies has the longest and important affection in cultural analysis of media .it is a very important direction of critical communication studies. Cultural Studies discuss and critics mass media as cultural facet through ideological field. Now, Cultural Studies has become one of the most active and creativity academic current in the international academia. This article employs reasoning, including and describing method to system research Cultural Studies, attempt to accurately narrate the history contexts, origins, history and the characters, research the main thoughts of media cultural, analysis the relation of Cultural Studies and other critical academic studies. Last , this article point out Cultural Studies development in China and the important effect in Chinese academic field. Four parts makes up the thesis. Part one is the overlook of Cultural Studies, introduces the history contexts, origins of Cultural Studies, and analysis the reason of Cultural Studies study the media . finally introduces the main research method of Cultural Studies' media study . Part two introduces the main communication theory of Cultural Studies. Cultural Studies always switch its study field, but the main communication theory are the new explaination of culture, ideological theory hegemonic theory, Hall's coding decode theory, and John. Fiske's escaption and resistance theory Part three narrates other direction schools critics on Cultural Studies, and how to currently evaluation Cultural Studies. Since the born of Cultural Studies, it faces many other schools, include western political economy of communication, experience school criticism, but it is the criticism help Cultural Studies to grow. Cultural Studies make great effect on American Experiment of communication. This part also through the great effect on American schools to evaluate the position of Cultural Studies. Part four analyses the effect of introducing of Cultural Studies in Chinese communication theories, popular cultural evaluation and advertisement study. Now it is become a fact that the international grow of Cultural Studies. The introduction began in the middle of 1980s, the most important question is we must attention theCultural Studies be combined with Chinese practice.