The Analysis Of The Program Managing Futures In China

The development of the program managing has been more than ten years in our country . Yet contrastd against the developed country, the program managing in our country is still in a comparatively poor condition, but it will be obtained great development space along with the development of the TV enterprise in China. This article discussed the status in quo about the development of the program managing, and at the same time, forecasted and analyzed the development direction of the program managing in the future.The first chapter was chiefly pointed out the range about the original research in this article. The emphases of the discuss about this article are in the process of the program circulating and selling.The second chapter was expounded the essentiality to develop the program managing at present. Moreover, this chapter also reviewed our country program managing development course in brief.The third chapter was tryed to analyze the reasons to effect the program managing developing.In the 4th chapter, in accordance with the market forms, expounded the characteristics and the developing future about the program managing. And this chapter is the focal writings in this article. The program market consists of the deal market, retail market, leasing market, order program market, and pay-as-you TV market. Moreover, to perfect the program market estimate system was also the significant guarantee to improve the program managing.The 5th chapter expounded the influence to the TV mass media about the developing of the program managing.The 6th chapter expounded the present situation and the developing future about the program corporations.