Private Capitals Into The Historical Evolution Of The Newspaper Industry Outlook

In the 21st century, under the background of China's entry into WTO, the global economies is integrated and information dissemination is globalizes, it is inevitable and urgent for every profession and every field to link with international standards. The media of China is no exception. The outer-media capitals are needed to pour into the media badly because effacing the severe situation with foreign media's keen competition and the inherent request to be powerful by it. The media attracts the outer-media capitals for the high growth and high rent ability and enormous development space that made by special policy of our country for a long time, then it becomes the inexorable trend for the cooperation between the media and outer-media capitals.For a long time, however, the media has been stringently controlled by the state and could only be entered with approval. Laws have been enforced to bar other capital from the industry. As time goes by, nowhere, this forbidden area has been intruded into: the media have combined with other kinds of capitals. More than 40 newspapers, according to author's rough statistics, have done so, and in many ways.In view of this, the policy is had and becomes flexible to some extent too in recent years. Nowadays, how to invest in the media, the government department, the theory circle, and the practice circle has already reached common understanding basically. And a way of combining has been created, that is, other capital is responsible for management while the media for professional proceedings. It should be remembered, of course, that it is not a simple matter of investing and assembling funds for other capital and the media to be integrated, but rather one related to the reform of the industry as a whole, that is cog in the wheel. Therefore, laws and regulations are needed to define related problems.Finally, the one that must be emphasized is, no matter when, shouldn't the media's nature as the Party's organ is changed. Nor should the principle that the Party governs the media, nor the principle that the media should lead the public opinions in the right direction.