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A Qeneral Preview Of The Popularization Of China TV News

Posted on:2005-03-07Degree:MasterType:Thesis
Country:ChinaCandidate:X W FangFull Text:PDF
GTID:2168360122491672Subject:Modern and Contemporary Literature
Abstract/Summary:PDF Full Text Request
From the last decade of the last century, TV News Programs in China had a trend toward the populace. It was a sharp contrast when compared with the past years, when TV News Programs were exclusive for political propaganda .On the mainland, the Programs Oriental Horizion of CCTV which was born in 1993 is now the paragon in popularization trend. In this tend, more and more TV news Programs turn their camera lens to the common people instead of heroes. They focus on the everyday life and spirit of the common people, communicating equally with them. The main reason for this trend are as follows: First, some social ideological trends such as post-modernism and humanism are spring up in China; second , China's economical system has transformed from planned to market-orientated economy ; third ,a guide line for propaganda "Tree Familiarity" has been put forward by CPC which can greatly promote the trend of popularization .In the practice , there are some problems coming along with popularization should be noticed , such as dissolution of news value , abusing of incitement ,overstepping of media's authority,and so on . We should be on guard against obsequiousness under the name of popularization.
Keywords/Search Tags:Television, News, Popularization
PDF Full Text Request
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