The Balance Between Specialization And Popularization: "economic Half-hour" Program Reporting Strategy Research

Since Chinese Economic Reform, our country's economy depth report television has made a lot of progress in report concepts, report ways and report vision, while to meet the needs of the masses on the basis of professional, has become the goal a lot of media want to achieve.By exploring the economic information dissemination in the Internet age and discussing thirty minutes in business news living space, we think it should seize the concept of "content is king", make use of their professional advantages, strengthen the processing or reprocessing capacity of economic information and set up the consciousness of serving the public. Take the series reports "into the free trade zone" as an example, we have respectively discussed the reasons of popularity and professional, explored its reporting strategy and described how it realize the balance of popularity and profession. Finally, we think economy depth report television should take advantage of the network to realize the interaction with audience and acquire real economy data, so that it can be able to strengthen the profession and popularity in the new media era.