| The popularization of news is one direction for the development of the world journalism, marking the formation of modern journalism. The popularization of news assumes different tendency in China and America because of their different media environment.The journalism in America underwent three times of revolution, namely, the cheap press flourishing in 1830s, new journalism dating from 1890s and jazz journalism in 1920s—the overflow of the sensational journalism. Nowadays commercial interest is the first principle for American journalism. The contents have been commercialized and serious journalism hasn't been attached importance. The popularization of news tends towards amusement.The popularization of news in China originated from the vernacular publication and its development. During the May 4th Movement, the contemporary journalists advocated'publications should be for the public', the popularization of news continued developing. The idea'publications should be for anti-Japanese public', which symbolized the maturity of the popularity of news, was the popular policy for journalism during the Sino-Japanese War time. After China's reform and opening-up policy, evening newspaper and urban newspaper were heated at one time. The popularization of news becomes the main trend in the development of Chinese contemporary media.Though Sino-US journalisms have something in common, there are still tremendous differences between them, such as purpose, the view of audience, formation mechanism, current situation and so on. Studying these differences will help us probe a way, which has our own characteristic and meets the needs of our society, to the popularization of news. We trace the history and compare them only to find out the problem and solve the problem. Nowsdays the popularization of news in China has appeared some problem, such as lack of monitor function and responsibility consciousness, vulgar tastes, news of different media becoming the same and so on.We can do as follows: learn from mistakes, standardize competition, increase the quality of the staff, educate public widely, improve the culture level of the public, reform mechanism, strengthen autonomy and heteronomy and lead a healthy fashion. How will the popularization of news be developed in China? Here I think China can neither cancel the popular media nor cling to the amusement orientation. Serious journalism, the main media, and the healthy popular media will be detached and develop respectively. |
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