Transfer & Break Through

In recent years, the development tactics studies of province TV has been one of popular topics of theory circles and prefessional circles. All kinds of facts lead to the unbalance of regional communication between east district and west district in our country;in particular ,the west province TV media , which survived in crack Jived in more and more difficult conditions.Completely seeing through the survival conditions of west TV media and studying its development tactics are the major reasons of finishing this paper. This paper consisted of three parts ,the part one expounded the history of west TV media ,and analysised its development and divorce understandly ;the part two set forth the survival conditions and competition trend of west province TV media ; major from the merge of two lines ,programm sent to satellite stations' combination .concepts profiteering etc.aspects ,this paper interpreted its reasonability and awkward conditions. Faced up to the present conditions of west province TV media , the part three interpreted its development tactics in major, from angles of theory of ecological media functioning in groups, satellite station combination , marketing location,this paper demonstrated its competition and development ways.