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The Exploring Analysis Of Journalism Personnel Cultivation In West Of China In The Background Of Media Convergence

Posted on:2013-04-11Degree:MasterType:Thesis
Country:ChinaCandidate:J LiFull Text:PDF
GTID:2248330362974318Subject:Journalism
Abstract/Summary:PDF Full Text Request
With the emergence of new network media and the increasing sophistication ofdigital technology, the media convergence time has come, which brings the integrationof media disruptive changes in traditional media ecology. Media organizations areadjusting their strategies to adapt to the integration of news trend of development,human resources strategy has become the focus of reform.The integration of media background appeal to people who are fully capable, havediverse background of knowledge and multi-conscious media talent. How to cultivatesuch a talent is become an important issue of social and universities. In a high level,comprehensive university, learning advanced theories and experiences of domestic andforeign media about convergence journalism education teaching, improvingcomprehensive personnel training program of journalism professionally in-depth,training news media business skills of talent complex knowledge structure and expertnews talent, not only can better adapt to the needs of the media convergence era newsmedia, but also in the dissemination of significant innovation and form their own talentand competitive advantage.The paper takes journalism media integration talent training of the United StatesColumbia University and University of Missouri School of for case analysis, focuses onthe study of the Columbia focuses on training mode of education as well as the famous "Missouri method", combined with the present situation of the domestic media personneltraining, mainly in journalism education reform of Renmin University of China and theliterature and journalism department of Chongqing University as the object. Throughthe contrast analysis of practice education media personnel methods of foreign collegesand universities, point out the deficiency in domestic colleges and universities, andpropose teaching system, experiment teaching, practice teaching, academic industryjoint, in order to construct Chinese media integration environment, especially build asuitable cultivation teaching system for the western journalism education which havemore advanced theory and experience.
Keywords/Search Tags:Media convergence, The media personnel, Journalism Education, West
PDF Full Text Request
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