Exploring The Developing Path Of Chinese TV Media--From Cooperation Strategy In City Tv

Chinese city TV media have started in 1980s. Be influenced their birth place - Chinese city, they have their specific properties in broadcasting and culture,which are different from other media. To this day, Chinese city TV media have become an important part of Chinese TV trades, and have obtained the non-fungible position with main stream media. But these years, the development of Chinese media industry have made the competitions pattern of it changing. The Chinese city TV media have been limited those factors including fund, technology, market and system, their existence environments are face with a serious challenge.In the course of the development of Chinese city TV media, the cooperation among city TV media has accompanied their all along. The author makes a breakthrough with the "cooperation". On the base of analyzing, the present situation of Chinese city TV media, the thesis draws into the cooperation strategy from Management, and has tried to open up the path for the development of the Chinese city TV media from the angle of commercial strategy.The thesis chooses "Chinese City Repon", which is a typical example in the present model of the cooperation strategy in the Chinese city TV media to observe as a whole. From the observing, the thesis summarizes the successful points and the fail points in the present model of the cooperation strategy in the Chinese city TV media, and establishes the model in future of the cooperation strategy.Introduction summarizes the cause for what the thesis chooses the exploring the path of the Chinese city TV media as the research problem, and introduces the research situation of this problem and the data collection of the research of my thesis.The First Chapter as the strong point of theory for the whole thesis, analyses the special properties in broadcasting and culture of city TV. From showing the background of to course of Chinese urbanization, the thesis reviews the development orbit of the Chinese city TV media, and analyses the present environments of them.The Second Chapter starts the theories analyzing of the cooperation strategy from the Management, expounds the purpose of media draw into the cooperation strategy and the model of it. On that base, the thesis combs the history of the cooperation in the Chinese city TV media.The Third Chapter choose "Chinese City Report", which is a typical example in the present model of the cooperation strategy in the Chinese city TV media, and observes this program as a whole from three stages as before broadcasting, in broadcasting and after broadcasting. On this base, the thesis summarizes a few contradictories existing in program operation.The Fourth Chapter summarizes and appraises the present model of the cooperation strategy in the Chinese city TV media on the base of three chapters before, and establishes the model in future from circle, cooperating principle and form.