Thesis On The Main Traits Of The Development Of The Chinese Public Medium In The 1990s

In the l990s, the Chinese public medium has got great achieve- ments not onlyin the newspaPers and magazines, but also in radio, teleyision and netwOrk. Thestrength and depth of the reformation is greater than ever before. It causedtremendous influence in the field of the word intermediny. Thus, the discussion onitS general character will no doubt POsitively thect the public medium itselfThe 1990s is a very imPOrtan dring point in the developing history of publicmedium. It is not only the natUral extension and near maturity of the l980s, but alsothe develoPing framework of the public medium of the next centUry. This thesissununarized the generaI character of Chinese public medium in the l990s, itdiscUSses the "division and combinaion" \ "mediUm estate" \ "informationearehainmellt and secular aesthetic sbodards". "the rise of the fourth mediurn" ofthe public medium in the l990s, and made sociological analysis about the causewhy it came into being.fos thesis consists of five partS: the first part discusses the "division andcombination" of the public medium. They seem to be contradictory, this is onlybecause they have different focuses, "division" fOcuses on microcosmic, itresearches the developing tendency of the public medium itself, it points out that theflerce comPetition is the main cause of the public medium division; "combination"focuses on macroscopic, it researckes the develOPing tendency of the publicmedium system. It points oni that our public medium showed a more advancedcombinaion tendency besides itS constant division in the late l990s.The second part discusses the way of the public medium estate developmellt,it POints oUt tha the resPeChve media institutions, thected by the economy, waygradually pushed to the market the from of itS rmgemen was changed, the livingpressure is becondng greater and greater, they can only be developed through theirindustrial arrangement.The therd part PointS out that, social life is varied, the public spint cultUre hasdifferent needs. These demand the public medium to realize in various contents,forms and styles. The above promoted the tWo entertaining climaxes in the l990s.Besides it, the aesthetic showed a corrimon tendency because of the influence ofentehairunent, this part will discuss its main expression.The fowth pat discusses that the netWork medium, surmounting the limitationof time and space, is quickly rising as a new kind, it has strong mutUality thenetwork medium assembles sound, words and vision, its victory in the competitionwith the traditional three media----NewspaPer, Radio and Television. The netWorkmedium challenges the traditional media and its development can not be blocked.The fiAn part points out the aim of the research on the public medium in thel990s is to arrange the developing direction of the public media. It tries to fOretellthe developing tendency of the future public medium through the traits of itsdeveloping changes. According to the great pressure before China after its enteringthe WTO, we can then have active response and propel our public medium. thuspropeI public media to another more brilliant "Go1den Age.