Chinese Financial Newspaper, Media Influence, Public Relations Resolve

In recent years, the financial newspaper's rapid rise and development of China's media market in a new bright spot, which is particularly striking is the "China Business" and "21st Century Economic Report", "Economic Observer reported," "the first Financial Daily "as the representative of the emerging financial newspapers, as they are relatively mature market of newspapers, the Newspaper has become the most active on the market a force. This paper will also be emerging as a focus on financial newspapers. However, the financial newspaper in the development process but also to the immature side, between the various financial newspapers irreplaceable very strong in terms of advertising revenue, newspaper circulation, or in community awareness, brand competitiveness, and other areas in urgent need Further improved.In an increasingly competitive media today, media influence as a measure of the size of the media an important indicator of value, has increasingly relied on by the media, and media influence has become the mass study of a hot issue. Financial newspapers in order to grasp the opportunity to get better and faster development, we must understand their own media influence on the status quo, to enhance the influence of the media to formulate effective strategies and measures.As the media industry, market and promote the continuous improvement, public relations media activities in the media is playing an increasingly important role. Public relations and media influence of the media have a natural link, the media market are the product of their interaction, interdependence, the media and are committed to achieve social harmony. From the perspective of public relations media to understand the financial newspaper the influence of the media that can expand the influence of the media on the horizon, but also for the media to provide a public relations research direction.Based on the four major emerging financial newspapers as an example, the focus of the financial newspaper summed up the existing state of media influence on public relations and media strategies, the financial newspaper media to enhance the influence of the public relations strategy. First, from the influence of the media analysis of the concept of starting with the influence of the media elements, the core performance indicators and an analysis of the accurate grasp of media influence on the basis of media influence on public relations and media relations. Re-emerging in the four major financial newspapers as an example, the analysis of the financial background of the rise of newspapers, market space, and existing financial newspapers and media influence on the issue of the analysis. Finally focus of the existing financial newspaper media PR strategy and made a financial newspaper media influence on the media to further enhance public relations strategy. Financial newspapers already have a strong sense of public relations media, through a unique brand positioning, brand launched special columns and brand characters, planning activities, such as media brand extension strategy for the implementation of public relations, and various public established a good, stable, long-term relationships.