| More and more enterprises have built E-business websites with the fast development of IT technology, expecting the new medium, which has no borders and time limits, to be a better way in marketing. In the meanwhile, however, these dotcom companies can hardly keep their competitiveness only with developing technologies and facilities, which result in the homogenization of websites and both clients' and enterprises' dissatisfaction.Aiming at the demand of E-business marketing, the paper attempts to analyze the features of domestic enterprises according to the present situation of Xinwang Company, and to research service modes of website construction in the following three dimensions:First, the paper divides service modes into operating mode and developing mode, analyzes the factors in website construction, confirms the key factors, which are the products' features and their information contents; Second, the paper enumerates the main operating modes of existing websites, analyzes the products'features in a multi-angle way as to acquaint the enterprises with these features, to prevent them from choosing inadequate modes and to help them choose the right mode based on their own products'features; Third, the paper lists the main developing modes, analyzes the information contents and actual demands of enterprises by making statistics and formulae, and helps the enterprises choose the right developing mode based on the information degree and demands. Finally, two examples are given to illustrate the efficient of the proposed conclusion. |
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