| The finance and economics reports like a new force suddenly coming to the fore in recent years, and their functions of the public opinion supervision have emerged. The thesis regards this as the object of the study, and emphatically researches the particularity of implementing the public opinion supervision in the realm of the finance and economics reports, as well as the all kinds of difficulties in the practice. Under discussion: the range and the object of the public opinion supervision in the finance and economics reports mainly include the listed companies on the capital markets, financial organs, the professional actions in industry, and the administrative and supervisory departments, among which the most important is the public opinion supervision of the listed companies. The public opinion supervision of the finance and economics reports has its own specific characteristics, which displays the distinctive professional requirements and the sharp judgment. Just because of these elements, the public opinion supervision meets difficulties when it puts into effect, including the difficulties of monitoring the listed companies,the interference from the local economic protectionism, and the deficiency of the finance and economics reporters' quality. In order to guarantee the public opinion supervision in the realm of the finance and economics goes smoothly, the several regulations should be abided by: objection and independence, open- just- fair-mindedness, public profit first, and media's self-discipline. The thesis also introduces some useful skills in the practice of the public opinion supervision in the finance and economics reports. Such as, giving the chances to those who are monitored to appeal, putting forward the supervision by the objective and authoritative evaluation of the public opinion, verifying the sources of the news, establishing the data bank of the listed companies, along with applying the some reporting modes, like probing news, in the public opinion supervision.
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