On The Interaction Between Sports Industry And Television

Sports industry has different relationships with different sports media, specially with the medium of TV, as the characteristics of media differ. with the development of market economy, it has become possible for sports and TV to be combined as industry, it is really great progress! Their cooperation has so far seen win-win result at the early stage of industrialization, though there are some negative effects.Based on documentaries, comparatiue study and individual cases, the writer analyzes iu detail the interactive relationship between sports industry and the medium of TV, and claims that TV mainly helps to promote sports industry iu the following aspects:A. TV promotes sports to increase the value of their incorporeal assets continuously;B. TV sports ad promotes the development of sports industry;C. TV publicity speeds up sports industrialization;D. TV fosters groups and groups of customers of sports industry;E. TV supervises sports industry. On the other hand, sports industry enriches TV programs, helps to increase the viewing rate and propels to increase TV economic benefits. It also promotes TV's professionalization, and technologicalization.However, problems occur in the process of interaction. The poor sports know-how of TV reporters influences the televising effects of sports competition. TV's interfereuce in sports upsets the regular arrangement of sports competition. Vulgar reports harm the image of sports industry. It is quite possible that TV and influential clubs would monopolize the market so that it would be very hard for small clubs and sports organizations to survive, uneven distribution and widening gap between the rich and the poor result in the unbalanced development of sports, and endanger the healthy development of sports indnstry.For the purpose of better interaction and its own development, China's sports industry should improve sports level and competition excellency to meet the needs of TV stations in sports televising. TV stations should optimize their functions and help their staff members to enrich their sports know-how. Greatly carry forward sports humane spirit, obtain both social and economic benefits and put an end to over-seeking of economic benefits. Televise, in a comprehensive and balanced loay, various kinds of sports, especially those loved toy troad masses, and initiate countrywide body-building campain. Speed up marketing and promote sports industry while ensuring development. Recreationalization is a must in sports reporting and the best way would be to make full use of star effects; lay stress on cooperation with other media, especially networks to better the interaction with viewers.Through the above studies, the writer provides theoretical basis for the interation between sports industry and TV media in our country and helps the two coorperate more closely and support each other and overcome all difficulties to achieve the goal of mutual benefits and common prosperity.