A Study On The Communication Strategy Of France Women's World Cup On CCTV Sports Channel

Since the reform and opening up,with the rapid development of China's economy,people's material life has been guaranteed,and then there are more requirements for spiritual and cultural aspects.Sports events will gradually enter people's life and become an indispensable role in daily life.Sports also enrich people's spiritual life with its own charm.For example,the Olympic Games,Asian Games,world cup,NBA and other major sports events are warmly welcomed by the masses every time they are held.In all kinds of sports events,the traditional media still plays an irreplaceable role in the mass media by virtue of its loyal user groups accumulated in the long-term development process,as well as years of experience in communication and reporting.But the developing new media platform also shows more and more strong development momentum.New media,based on digital information technology and characterized by interactive communication,has attracted a large number of young customer groups.As the official platform of sports event communication in China,CCTV sports channel has the advantage of exclusive copyright of massive sports events,attracting a large number of sports event fans and becoming the first choice for most fans to watch the world cup and other sports events.In order to meet the changing needs of the audience,CCTV is constantly updating and optimizing the way and technology of sports event communication and reporting.People watch sports events in more and more diverse ways,and also increasingly require the refinement of information dissemination.How to carry out a more optimized sports event communication report in the all media era of media integration has become a major challenge in the media development process.This paper focuses on the report strategy of CCTV sports channel on the eighth world cup of women's football in France.Through the analysis and comparison of the content,mode,type,characteristics,channel and effect of sports events,it analyzes the advantages and disadvantages of CCTV sports channel on large-scale sports events.At present,the research on the mass media's report on sports events is not deep enough,and some suggestions are only general.I hope to analyze the report strategy of CCTV sports channel on women's World Cup and the innovation and change that may appear in the future.