CCTV Research On The Marginalization Of The Chinese Wushu Communication

With the sport in the rapid development of the world, people of sports news and sports information needs much more than before, to stimulate gave birth to the sports newspaper, sports broadcasting coverage of the growth, particularly in professional sports magazines and television sports channel represented by the sports media showing a strong vitality. However, at this stage, most still rely on sports television. Television media especially the CCTV sports channel is the founder of China's first professional sports media, but also the largest and highest-level sports channel is the pinnacle of the world's largest media coverage of one. Since the 1984 Los Angeles Olympic Games, CCTV sports channel broadcast of the growing increase of broadcast experience more rich, the international sports community has become the leading media agencies. Therefore, in Western sports dominated the sports world, an authoritative study of CCTV sports channel on the Chinese martial arts concern, to some extent, reflect the development of Chinese martial arts; While the Chinese martial arts television media concern, will directly or indirectly affect their future development.This study from 2001 to 2005 CCTV Sports Channel on the various sports degree of attention as the study and use of literature, statistics and logic analysis and other methods of sociological research study of the relevant data to conduct a comprehensive and detailed classification, the breakdown and the statistical significance Mathematical Statistics, came to the conclusion that the relevant conclusions and make relevant proposals. Through research, we have reached the following conclusions: 1,the various sports broadcast the overall situation, CCTV sports channel too much attention to the football, basketball representative for the Western sports, and the concern of the Chinese martial arts less. 2,martial arts due to the Olympics, "the entire system" levers of influence, sponsors and the lack of popular leader, led out in the cold. 3,shows in the past five years, CCTV sports channel in a series of large-scale international events, such as world championships, the Asian Games, Games, the National martial arts Championships in martial arts competition, the degree of attention compared with other projects obviously in a disadvantageous situation. 4,CCTV sports channel, "I studied with" columns in the five years too concerned about athletics teaching martial arts teaching content right choice zero, no commitment from the dissemination of the nation's outstanding sports responsibility. 5,CCTV broadcast in the martial arts competitions, in all categories of mart Sanshou competition for broadcast frequency of more than 90% of the viewers of traditional martial arts is far from enough, right on the modern understanding of martial arts misleading.According to the above, we make the following recommendations: 1 under the banner of CCTV sports channel to add and modify as appropriate, the concerns of Western sports, not forget China's traditional, excellent national sports, particularly those with a typical representative of Chinese martial arts. 2,CCTV sports channel "set the agenda" to make proper adjustments, in the pursuit of economic interests into account social and consciously take on the national sports excellent traditional culture of responsibility. 3,as the sports authority broadcaster CCTV sports channel, to the audience's needs as the starting point, to the greatest extent to meet the needs of different audiences. Based on the accurate positioning audience on the basis of an objective, fair and comprehensive dissemination of martial arts, the Chinese martial arts audiences have a clarity of understanding.4,The CCTV sports channel may increase the culture coming to spread Wushu setting up the special Wushu special colum( not including "wulin da hui" )Again on available column basis, we suggest breaking up available sports channel for two sports channel, if the condition permitted: the nation sports channel and the outside the border sports channel, come to strengthen nation sports culture propagation.