| In the "Internet + sports" increasingly integrated new media era environment,people to obtain sports event information carrier gradually from newspapers and television and other traditional media to mobile phone clients,this change in the mode of communication makes the development of sports and the spread of sports events in a state of mutual promotion,while the spread of Olympic Games events as an important part of the dissemination of sports events,its reporting status on the mobile phone client platform is a problem that scholars in the industry are more concerned about.Mobile phone mobile client since the 2012 Rio Olympic Games began to be used in the Olympic Games reports,CCTV Sports Channel launched a mobile phone client in 2014-"CCTV Sports APP" as a new media platform for China’s official sports channel,with the 2020 Tokyo Olympic Games complete live broadcast rights to provide the most time-sensitive event content and can give full play to the advantages of self-made content in the first time,in order to attract sports event enthusiasts and Olympic event enthusiasts,It has become the first choice for some viewers to watch the 2020 Tokyo Olympic Games,but the number of times the mobile phone client has reported the Olympic games so far has only been twice,and scholars’ research in this area is not particularly specific and in-depth.This article takes the reporting of the 2020 Tokyo Olympic Games as an example,and studies the reporting strategy of the CCTV Sports APP on the 2020 Tokyo Olympic Games by means of the literature method,case analysis method,comparative research method and questionnaire survey method,and analyzes the four aspects of pre-match reporting,in-game reporting,post-game reporting and user use effect,of which prematch reporting includes pre-match warm-up reports and opening ceremony reports;in-game reports include first gold reports,events and live reports of event extension programs Post-match reporting includes post-match summary reports and closing ceremony reports,on the basis of which to explore the current situation of CCTV sports APP reporting on Olympic events,analyze the experience and shortcomings of CCTV sports APP development,and analyze the development strategy of CCTV sports APP Olympic event dissemination in the "Internet + sports" environment,hoping to provide a reference for other similar types of APP to report Olympic events.This article believes that the advantages of CCTV Sports APP in reporting on the2020 Tokyo Olympic Games have the following points: First,CCTV Sports APP is the only official media team in China that has the right to broadcast the scene of the Tokyo Olympic Games,so it is in a leading position in reporting timeliness;second,CCTV Sports conforms to the current Internet trend,adopting the popular reporting forms such as vlog from the perspective of frontline reporters and the use of Internet buzzwords in reporting;third,Rationalized event selection and fragmented reporting are in line with the browsing habits of the current people.At the same time,there are also problems such as the lack of information and the relative lack of interactive forms of live broadcasting,which lead to communication obstacles,and the scarcity and dispersion of interesting and entertaining reports,and the CCTV sports APP should make specific measures for the above problems to achieve long-term development: optimize the event communication system to meet the differentiated needs of the audience;broaden the interactive channels of the platform to meet the social needs of the audience,such as increasing the live broadcast section exclusive to the mobile phone client and providing users with interactive and bullet screen functions by creating an exclusive community Introduce excellent self-media,create hot search lists,and enhance the output of entertainment content. |
