Study On Chinese Sports Broadcasting Promote The Development Of China's Video Media Industry

In October 2014,the State Council canceled the approval of commercial and In October 2014,the State Council canceled the approval of commercial and mass sports events and relaxed event broadcast rights restrictions to accelerate the development of the Chinese sports media industry.In this context,how to use sports broadcasting to promote the development of video media industry became a hot issue of wide public concern.Based on the existing problems of Chinese sports broadcasting,this paper proposes the proper institutional arrangements to promote the sustainable development of China's video industry as well as Chinese sports media industry,which has important practical significance and practical value.By research methods of literature analysis,field surveys,case studies,and mathematical statistics,this paper explores the external environment and preconditions on sporting events in China video media industry,its development intrinsic motivation and development models,analyze its status and problems,and proposed institutional arrangements to promote the development of China's video media industry.This paper argues that,Chinese sports broadcast video media industry can't develop without a favorable external environment.The external environment includes the policy environment,economic environment,social environment,cultural environment and technological environment.Antitrust is a prerequisite for sporting events and video media industry linkage and integration for taking reasonable measures to make sports video broadcast rights and rational development of effective liberalization.The inherent power of the Chinese sports broadcast video media industry is mainly reflected in two aspects.One is exciting content and broad audience impact raw pulling power,and the other is the second sale and improve the economic driving force of the industrial chain formed.Its development model consists integration model,outsourcing and distribution model.From the outside environment,the current Chinese bid to host sporting events and broadcasting rights has been gradually opening up.Television,Internet and mobile phones have become important carriers for Chinese sports broadcast.3D technology,subtitles production,Hawkeye technology,line prediction of modern advanced technology has been widely used in Chinese video media industry.But there are some technical obstacles of 3D technology in sports broadcast video industry,so does computer technology.It's difficult to shake the monopoly position of CCTV broadcast rights.Thus,the development of China's video media industry needs reasonable system design and arrangement.These systems can be divided into the core system and related systems.The core systems are broadcast system,copyright protection and industrial systems.The related systems includes organizing quality events,broadcast programs to improve the level and quality of build competitive balancing mechanisms events,promoting outsourcing services of sporting events to further deepen the separation of broadcasting system and Broadcast.