Research On Sports Event Communication Of CCTV Sports APP

The CCTV sports APP launched in 2016 is a new integrated media communication channel relying on the parent media CCTV5 CCTV sports channel.The CCTV sports APP integrates the resources of CCTV5,CCTV5 +,CCTV sports network,weibo and other media platforms of CCTV sports.As a successful case of integrating media,the study of CCTV sports APP is of exemplary significance among many sports apps.Based on the existing sports APP sports dissemination and melting sports events based on the research of the spread of the media environment,using the literature material method,case method and logic analysis and other research methods,carries on the summary and the analysis of selected case associated with this article,taking the 2019 women's World Cup in France in the CCTV sports APP with Chinese basketball World Cup 2019 in two representative sports events as the object and the breakthrough point,on the basis of the theory of media research institutions,text and audience this framework,combining the theory of vector function and use and satisfaction theory,to study and analysis of CCTV sports APP sports events spread,Identify problems and provide scientific and feasible optimization strategies.The empirical study shows that the advantages of sports events broadcast by CCTV sports APP are as follows: first,the report of CCTV sports APP events is based on the satisfaction of users' needs.Secondly,the news coverage of sports events in the APP has a high degree of integration.Third,the sports event report in CCTV sports APP is highly professional.Fourth,as a fusion media,CCTV sports APP integrates many different traditional media,new media platforms and other different social platforms of CCTV sports.In this respect,CCTV sports APP is a successful fusion media.At the same time,there are also the following problems: first,the overall interaction of CCTV sports APP is poor.Second,the overall tone of the report is strong.Third,there are gender stereotypes in the form of event publicity.Fourth,as a media integration,the current media integration degree of CCTV sports APP is not high enough.According to the above problems,there are Suggestions: first,pay attention to the relationship between the communicator and the disseminator,and do a better job in meeting the needs of users.Second,we should keep an objective and rational attitude towards the game report.Thirdly,sports media should construct multi-dimensional sports culture and promote the development of the whole society.Fourth,as a communicator,the media should continue to speed up the process of all-media integration and enhance the interaction between media.