By Middle And Elementary Schools And News Media Interaction

At present, many middle and elementary schools lack the media consciousness, causes oneself to face the public, specially when news media public is at one passive condition, receives many misunderstandings and the injury. At the same time, the education sphere of learning the research which relates to between the middle and elementary schools and the news media are also quite few, the middle and elementary schools pedagogues are unable in the concrete management activity to be under the effective theory instruction. Therefore, it is necessary makes to the middle and elementary schools and the news media relations the research, helps the basic unit to educate the superintendent wisdom, to deal with the media scientifically, strengthens the competitive power in the information society.This article through the utilization fundamental research, the literature analysis and the case adduction's method, will come to the middle and elementary schools and the news media effective interaction conducts the research. The article altogether divides into four parts.First, this article has carried on the outline to the school administration and news media's related concept; Then the article from the public relations science, angles and so on mass media dissemination study, expounded that the school processes and the news media relations necessity and the practical significance; The article third part cuts into by the actual case, the analysis middle and elementary schools and the news media the question which exists in the interactive process, and tried hard to find the crux to be at; Finally, according to the preamble analysis's result, proposed that the middle and elementary schools deal with the news media correctly, realizes effectively with the media harmonious interaction feasible strategy.