A Social Presentation Of News Sharing For Middle-aged Audiences

In the modern media and network convergence technologies booming information and communication environment,emerging mass-weather news,far beyond the ordinary reading of the fragmentation of the audience reading needs and capabilities.Salient features of instant messaging to spread the news brought great changes,breaking the traditional boundaries based on social time and space,based on a deconstruction of the traditional mode of transmission of social networking.To achieve a convergence of technological innovation and the chain of acquaintances in the social media news to share.Continue to develop,upgrade and improve the micro-channel audience is constantly refreshed with the use of perception,changing the source of the audience for news channels.Audience replaced the news gatekeeper role,no longer confined to the demand for news,but at the same time hope to share news and information,be able to harvest more value-added information,show a new form of micro-channel news to share.In this expectation,research news audience,the audience micro-channel,three sets of relationships with the news and micro-letter,news to share with the audience the presentation of social behavior to explore,is particularly important.Increasing aging phenomena,it opens up new markets for the media interaction.Easy one-click sharing feature,widely used by middle-aged audience,the attention of different groups.Share news only continue to extend its functions,in order to meet the middle-aged audience on the basis of the original information needs,add value.Interactive feedback micro-news letter,just to meet the social expectations of more middle-aged audience.In this study,the age definition of middle-aged audiences,ranging from research to lock five jurisdictions Wuzhong City,using a questionnaire-based survey forms,one form of the survey questionnaire in the form of in-depth interviews supplemented.Effective questionnaires have been recovered,based on reference to the relevant theoretical basis of Wuzhong City middle-aged audience share of demand news,features,interactive descriptive statistical analysis.Middle-aged audiences mainly through micro-channel circle of friends,mass and whisper carried news to share,sharing of from the audience news satisfaction,image-building,social effects,empirical investigations,in-depth analyzes and summarizes the sharing of rendering micro-channel social conducive a comprehensive understanding of their impact on middle-aged audience relationships.It combines modern social relationships and information are two characteristics of traditional network media news dissemination of information,explanation and user satisfaction,social skills,social quality,it was positively correlated image-building aspects.Based on audience share intrinsic link between the established news media and social studies,the news audience share deemed to convey the state of mind,a shared sense of creating a social perspective into account.The research shows that diversity and richness of the news media interaction,cognitive and social relationships constantly refreshed audience.On the one hand is a common industry margin,interest margin of the middle-aged to build a platform,increase the point like,comment,forwarding interaction frequency,reach fission mode of transmission,showing a positive social effect.On the other hand,the emergence of similar content and repeated false news likely to form social problems and social generalization of diminishing marginal.To further improve the information function for the negative impact of the study appear,it proposes to strengthen the media guide platform,content-centric,dissemination of content read-resistant,high-quality news and appealing form.While fostering media literacy middle-aged audience,enhance and improve the cognitive ability of the press,in favor of a clear motive news to share,to reach the news media to achieve effective interpersonal social,interactive media and establish a good propagation environment.