Research On Cultural Soft Power

With the advance of globalization,culture play an important role in the economic,social and international competition. Cultural soft power is becoming a hot theory.It,s no longer a purely issue on globalization, but contain abundant elements. culture , economy and politics mixing, showes a constructive trend of multi-directional and integration. culture is an important aspect of social development,the comprehensive national strength and competitiveness .Since human civilization, Eastern and Western contain the unique Cultural soft power. Joseph Nye based on the thinking of predecessors, first proposed the concept of cultural soft power. Marxism,s Cultural Productivity theory is the logical starting point and philosophical basis of Cultural soft power theory.Cultural soft power refer to the nation and the state ideology, the value of faith, the national spirit, lifestyle, and the quality of the attraction, influence and appeal. It,s form of expression composed of cutural productivity , cultural cohesion, cultural identity, cultural radiation, and cultural innovation ability . Not only a strategy of the country's national power, but also promote the full and free development demands of people. Not forced to rely on physical strength power, but rely on the assimilation, influence of the spirit power. Its philosophy is based on people's spirit, sense of the dynamic counterproductive to the substance.Improving cultural soft power, First, from the enhanced economic power, technological strength, national defense strength, displaying the image of the diplomatic aspects, to lay a solid foundation of political strength, plastic within the foundation of the hard power of the country, outside the strong international flavor, construct of both hard and soft power. The second is to build a harmonious culture. Actively build a socialist core value system, give full play to its integration and leading function; success to carry forward traditional culture, recycling the soul of the culture, actively absorb the essence of civilization from heterogeneous, constantly improve the universal values of culture. The third is to promote cultural innovation. innovation of Cultural system, content and the media . Continuously tap the potential vitality of cultural soft power, demonstrate long-lasting charm.