Research On Countermeasures To Enhance Chinese Cultural Soft Power Under The Background Of Globalization

With the deepening of the global political and economic integration，the cultural soft power isincreasingly becoming the important indicators of a nation’s comprehensive strength，but also betweencountries participate in international competition，the key chip. Plenty of historical practice tells us thathistorically，can in the competition force of countries and the top of all is based on hard power with softpower of the powerful countries. For our country，the Chinese nation used to have a strong cultural softpower，has created countless brilliant human civilization and the culture of people first practice not only ledthe Chinese people to grow， more benefit to the east， neighboring countries of southeast Asia， and evenacross the ocean to cultural transmission to the ocean the other shore. Modern China was，however，powerful advantages to gradually loses its cultural soft power，this for the current our country culture softstrength of ascension caused it to make up the wounds. From the point of the current situation，ourcountry’s cultural soft power is weak，the serious lag in the development，compared with western developedcountries，our country’s cultural soft power and mileage of a long chase. At present，our country’s culturalsoft power compared with the early founding of the people have been greatly enhanced， ourcompetitiveness has formally entered the world culture medium power，the traditional culture of theChinese nation in the world within the scope of influence is growing，but at the same time our countryculture soft strength construction is facing important opportunities and severe challenges. In the new periodof China， therefore， how to from the actual situation， further enhance the cultural soft power under thebackground of globalization，has become the current important topics we will discuss. This paper mainlyincludes four parts:The first part，an overview of the relevant theory. In this section is mainly for the concept andcharacteristics of culture，culture of the concept of soft power，and the relationship between the cultural softpower and hard power were briefly stated，so as to provide necessary theoretical support for the follow-upstudy.The second part，the necessity of our country culture soft strength construction analysis. Respectivelyfrom the demand of China’s rise， the development of market economy， such as the protection of nationalcultural security aspects emphatically expounds the necessity of strengthening the construction of culturalsoft power.Third part，under the background of globalization culture soft strength construction in our country facesopportunities and challenges，in this part，mainly from the opportunities and challenges to promote China’scultural soft power aspects this paper expounds the cultural soft strength construction is facing the reality， and through the analysis this paper expounds the cultural soft power，the main reasons for the challenges inthe construction of and countermeasures for the next step research direction.The fourth part，the context of globalization，our country culture soft strength construction of the path.This part combined with the above research，mainly from the mainstream culture，carry forward theexcellent national culture，play to the superiority of the socialist system，outstanding national institutionabsence made force and promote the cultural industry innovation put forward the concrete countermeasuresof cultural soft power construction，so as to come up with new ideas for this topic in the study.