Research On The Path Of Cross-cultual Communication To Enhance Cultural Soft Power

In today’s world,cultural soft power has become an important part of comprehensive national strength and a core element of great power strategy.How to base on the current situation of weak cross-cultural communication ability in the development of China’s cultural soft power and explore effective cross-cultural communication path to form international influence and discourse power compatible with China’s comprehensive national power is an urgent problem to be solved in the development of China’s cultural soft power.This study in order to promote our cultural soft power as a starting point,according to Lasswel’s "5W" model theory to explore cross-cultural transmission path,and Indian film cross-cultural communication promote national cultural soft power,for example,analyzes the basic way of cross-cultural Indian film and its role on the internal mechanism of national cultural soft power,learn its successful experience,and put forward feasible Suggestions to promote cultural soft power in China.The research on the cross-cultural communication of Indian films shows that the focus of the cross-cultural communication capacity building is to choose the appropriate discourse subjects,discourse content and discourse channels,and constantly adjust the communication strategies according to the discourse effectiveness.Discourse subject refers to the subject of cross-cultural communication,grasping the political direction of cross-cultural communication behavior;discourse content refers to the content of cross-cultural communication;discourse channel refers to the channel and media of cross-cultural communication,which is the key to whether the cross-cultural communication can transform into the cultural soft power.By generating official and folk harmonious discourse subject structure,based on the "true" cultural quality and characteristic culture building discourse content,build by the economic benefit and social benefit of two-wheel driven discourse channels and from the breadth,strength and depth test discourse,Indian film gradually formed a unique cross-cultural transmission path,become an important carrier of promote cultural soft power,worthy of China.At present,the construction of China’s cultural soft power is facing some problems,such as lack of international discourse power,lack of discourse subject,weak discourse content,single discourse channel and backward feedback mechanism.In the future,China can build the cross-cultural communication channel to enhance the cultural soft power,which can start from the following aspects: based on the market and international community;by the common value of all mankind,build the integration of universal characteristics,form the international cultural exchange field with Chinese stories as the core;develop the cultural products in the new era,broaden the discourse communication channels,form the cultural communication ecology;break through the one-way national narrative,change the communication concept,and build a comprehensive,three-dimensional and flexible feedback mechanism for cross-cultural communication.