The Research Of Corporate Culture Ang Industrial Architecture Image Design

The industryimpels the important strength which the societyprogresses, andis the national development foundation. The industrial building as a directservices as to the industrial production construction type, once has made theimportant contribution for the impetus industrial production development. Withthe rapid development of electronics industry, the human society already steppedinto the information age, the information media and the transportation vehicle'sdevelopment promotes and accelerates the cultural exchange and thedevelopment, the economical cultural integration trend is becoming increasinglyobvious. Various economic groups and the corporation which is for theenhancement competitive ability and corporation image set the more and higherculture request to the industrial building. In addition, the corporate culture is thesoul of modern corporation, and industrial building as part of the corporateculture of one of the mediums, also inevitably fall under of the corporate culture,presenting a certain degree of development and changes, the image of theindustrial building inevitably must play on the brand of corporate culture, todisplay the corporate culture and publicizes the corporation spirit to the outsideworld.The corporate culture is an important content in the modern managementtheory, and is always the hot topic which the academic circles studies. That isusually thought the corporate culture accepted by all the members as the sharedand relatively steady values system, is enterprise material, behavior, system andspiritual of cultural combined. Material culture includes the architecture which asthe corporate name, the product, the sign and the decoration equallybelong to theapparent factor, is the existence of the state of substance of the corporate culture.The behavior, system and spiritual cultural through each way act on industrialbuilding; therefore, the industrial building is an important represent form of theenterprise culture. While a corporation to form unique and outstanding corporateculture often requires a long-term process, industrial building as the largestconstruction entity undoubtedly becomes the best carrier to spread the spirit ofcorporate culture. In such situation, the creation of industrial building must be fall under by corporate culture, in fact; the corporate culture has already becomethe latest source of industrial building creation. Through outstanding summarizedmodern industrial building, we are not difficult to discover that the modernindustrial building presents five most main development characteristics under thecorporate culture influence: unique, the times, the integrity, openness and humannature. Thus in concrete image design of industrial building we should take thefollowing countermeasure: with the nature organic inosculation, theestablishment of interaction with the city, strengthens the building imagestimulate and the artistic power, integrate industrial building's form, color,material, structure, space, sign and so on to convey corporate culture and revealthe spirit of corporate culture.The research enterprise culture influence putting down work industryconstruction development changes and its designs the counter measure, is for thepurpose of being able to cause the recognition which creation and research aboutthe industrial building in the architecture area, to improving the design quality ofindustrial building, and guiding the development of industrial building in future.