Product Development & Strategy Of Innovation Management

As a bridge between design and management of, design management which is a accelerator of enterprise development is gradually highlighting its importance. Industrial design is a system and the innovative concept ais going throught the entire process, which includes marketing research, Brand planning, marketing planning and sales as a system. The combination of design with management and design with technology makes enterprises design achieve the maximum economical benefits.The issues of design management are mainly taking stages of the process as the basis structure of the design management by emphasizing "people-oriented" innovatively. This is not only of a different way of dividing the design management theory, but more importantly,to re-explore the possibility of optimization the design proscess.New product development process and management of the process should be undertaken "people" for the center. Design management is a system work which contains design strategy, design evaluation, design marketing, and design values. In many aspects of the core elements,"people" is always the key. In "people-oriented" design management study should be divided into at least in: â‘  design strategy; â‘¡ design organizations; â‘¢ design assessment; â‘£ design communication, and several basic procedures. The theory is based on the design of the people at different levels, as users, as managers and as operators.The various roles of people make is making discuss about user-centered in strategy, managers-oriented of organization strategy and the business-oriented design assessment strategy reasonable. The framework of the study is not perfect and open which can be adjust due to the different conditions.The paper attempts to establish the framework for design strategy, and then take the form, function as theoretical elements. Next, the re-examine of the design organization theory and design project management.Design assessment,that is, to all design activities for objectivity inspection. In the paperthe edge of design assessment has been enlarges is emphasizing importance in the process of people-centered design. Design is the design of communication and management procedures for the process of the communication of information. Handling of the "designers" and the relationship between the design of the "designers" of awareness and attitude related to the design of multiple views to the communication, which in turn propels the design process and the management process.The paper is making "people-oriented" as horizontal rule in design management, and procedures design as the rule vertically. Thinking in a way people-oriented is helpful for both designers and managers understand the need of design management, and improve design quality, in this paper, which is the core logic.