| With the upgrade of science and technology and information in the spread of the mobile Internet speed,great changes have taken place in the business environment,accurate judgment of market trends and effective management and integration of product demand become the key to the success of product innovation design factors.In the beginning of product design,product development and product promotion,accurately identify market tuyere and according to the trend and reasonable demand can design a commercially successful products for startups is crucial.This article compares the MBA course of product innovation model and art design course of product design model,comparison showed that the trend of product innovation model emphasizes the market looking for but not enough on specific product design and implementation method of refinement,and general product design model is more important than the product of specific design implementation and found less statement on the market trend.Therefore,combining with the model of product innovation and product design model,set up a new and comprehensive model of product innovation design.In this paper,based on the product and market concept,in contrast to product innovation and product design theory,on the basis of imported the "bounded rationality" and "satisfied solution" theory to demonstrate the product and the market concept of fit.At the same time using graphics built a fit product innovation design model of the market,and is applied to the design model by soft water content shower product design.The model constituted by the 4 key points,which are "Market trend point" "Product demand point" "Technical point" and "Emotional breakthrough point",and these 4 points are contained the product design,research and development,marketing and sales of product innovation design model.The significance of the model is effective to help start?ups to simple and effective feasible method to design easier to market success in business. |
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