Research On The Design Of Wenchuang Product Based On Allusion Culture

Global economic integration, the next wave of large-scale development of the knowledge economy, commerce international competition is turning into a soft power competition, the cultural and creative products by contemporary people of all ages. China has abundant cultural resources, this paper our representative "allusions culture" as a starting point, and thus in-depth analysis of the country’s cultural and creative product features and summarizes the research design method based on the story of cultural and creative products, namely "metaphor law", characterized by the use of the metaphor of the story, find the associated point allusions culture and modern product design. I hope through the design study on China’s cultural and creative products with obvious characteristics, and enrich our cultural and creative product category, thus promoting the influence of traditional Chinese culture on the world today.