Research On The Design Of Cultural And Creative Products Of Idiom Allusions From The Perspective Of Zhao Culture

Handan is a famous cultural city with a long history and rich culture of idioms and allusions.Handan has a large number of idioms,allusions and legends related to Handan,which have made Handan famous as "the capital of Chinese Idioms and allusions".However,the corresponding market of idiom and allusion culture is relatively blank.Applying the cultural elements of idiom and allusion culture into the design of cultural creative products can improve the cultural connotation of products and provide new ideas for the inheritance of idiom and allusion culture in modern society.This thesis takes the cultural and creative design of idioms and allusions from the perspective of Zhao Wenhua as the research object,sorts out the related concepts of Zhao culture and idiom and allusions culture,analyzes the research status and excellent cases at home and abroad,and provides a theoretical basis for the research of idiom and allusions cultural and creative design.Secondly,it discusses the cultural design resources of idioms and allusions from the perspective of Zhao culture,classifies the idioms and allusions reflecting Zhao culture from two aspects of birth time and allusions content,and summarizes appropriate design strategies and methods.Finally,according to the preliminary analysis,the target population and product positioning are established,and four representative sets of idioms and allusions are selected,namely,"Learning to walk in Handan","a word with the greatest success","returning to Zhao with perfect performance" and "Hu Uniform riding and shooting".The illustrations of idioms and allusions are conceived from three aspects,namely,element extraction,picture composition and color design.Under the guidance of the design strategy and method,the article creates the idiom and allusion products.Finally,this thesis applies the illustrations of idioms and allusions to cultural and creative products,analyzes its cultural and creative products,and summarizes the value of Handan idiom and allusions culture in cultural and creative products,so as to promote and develop Handan idiom and allusions culture,arouse more people’s interest in Handan idiom and allusions culture,and promote the better and more lasting development of Handan idiom and allusions culture.