Cultural And Creative Products Design Based On The Idiom Zao Bi Tou Guang

With the development of our country’s economy,the demand for spiritual and cultural needs of the people has been increasing.The rise of the cultural and creative industries has attracted more and more attention,and developing the cultural and creative products of our country has become an important direction for cultural soft power competition among nations.With the successful promotion represented by the Palace Museum cultural and creative products,a new wave of cultural and creative fever has been sparked in society.Overall,in recent years,our country’s cultural and creative products have made significant progress,but from the market perspective,there are still many shortcomings in terms of types,quality,and cultural connotation.The urgent need to enhance innovation in the development concepts,transformation methods,and cultural connotations of cultural and creative products is a topic that requires immediate attention and consideration.This article elaborates on the background,purpose,and significance of the research,investigates and sorts out the research status of cultural and creative products,and focuses on the research of idioms and allusions cultural and creative products through case studies.Starting from the origin of the idiom \ "Zao Bi Tou Guang,\" we have conducted a study on its source and characteristics,and defined research directions and objectives in response to market problems.Using the principles of design semiotics,we elucidate the relationship between cultural symbols and cultural and creative products,explore the ways and principles of transforming idiomatic cultural symbols into products,including the selection of symbols,product positioning,form induction and transformation,functional establishment,and materialization.Through design practice,the cultural,practical,and contemporary aspects of the products are organically integrated in the shaping process,enhancing the added value and cultural connotation of the products.While meeting consumers’ functional needs,this approach also spreads the unique cultural charm of idioms and allusions.