Study On Development Strategy Of GITI Tire In China

In order to make clear the general development strategy of GITI Tire in China, understand the guiding thought for its development and protrude out the strategic target and the strategy orientation in a outstanding position, Based on the strategy set a direction for the development, so as to safeguard GITI tire developing in a high speed and stable way.this thesis will firstly make a summary of GITI Tire and a detailed description of the historical growing route and the present situation of GITI Tire in China. Then through explanation and analysis of the tire industry macro environment and the future development trend, and also with the introduction of the rivals in a globe sense, this thesis probes into the resources that GITI Tire has and digs out what the advantages and disadvantages GITI Tire really has, so as to explore the real and potential chances of GITI Tire and at the same time the risks it faces to. Based on the above analysis, this thesis presents out the development strategy and business strategy for GITI Tire , furthermore it probes into the implementation of each step of the strategy .