| In the next few years,with the downstream metals industry and the development of metal surface treatment processing industry,the demand for the metal surface treatment agent products increase at the same time,with the improvement of our country industrialization level,the product quality requirements also more and more high,the metal surface treatment agent used as an effective method to steel and non-ferrous metal products protection,is widely used,but at the same time brings environmental pollution along with the intensification of environmental regulations,stricter environmental regulations in China surface engineering chemical industry downstream of the automotive air ship electronic appliances toys,furniture and other environmental requirements of the end products are set a higher threshold As the process of upgrading the industrial structure with increasingly stringent environmental protection policies continues to progress,the production cost of many small and medium-sized enterprises in this industry increases,the pressure of competition is increasing,and more price policies are adoptedEnterprise development strategy from the perspective of enterprise development is the important foundation of sustainable competitiveness,enterprise development strategy formulation and implementation is the guarantee of the enterprise in a certain period has clear goal and direction of development,for the enterprise development strategy for the enterprise is an important guiding decision-making file LD chemical technology co.,LD,is a focus on the metal surface treatment intermediates additive research and development production and sales of the company This paper elaborates on the relevant theories of strategic management,analyzes the internal and external environment of LD chemical company through PEST framework,summarizes the advantages and disadvantages of the company based on SWOT framework,and proposes the development strategy of LD chemical company on this basis. |