Research On Development Strategy Of S Ecological Environment Group Co.,Ltd.

Since the reform and opening up,China’s economy has developed rapidly.However,due to the extensive economic growth pattern,rapid population growth and excessive resource consumption,ecological and environmental problems such as environmental pollution and ecological damage have become increasingly prominent,which have become common concerns of China and all countries in the world.In recent years,China has paid more and more attention to ecological environmental protection,proposed to fight the tough battle of pollution prevention and control,and issued a series of relevant policies and regulations to continuously strengthen ecological and environmental protection.These have brought unprecedented development opportunities for environmental protection enterprises.From the perspective of the development status of the environmental protection industry,the overall scale of the environmental protection industry has continued to expand,but the growth rate has dropped significantly,and the environmental protection industry has a low concentration.Most of them are small and micro environmental protection enterprises with weak anti-risk capabilities.Most environmental protection companies gather in East China,resulting in fiercer competition among companies.Therefore,how to seize the development opportunity,maintain the competitive advantage in the fierce competition,and achieve rapid development is the main problem faced by environmental protection enterprises.S Eco-Environment Group Co.,Ltd.(referred to as "S Eco-Environment Company")is a secondary wholly-owned subsidiary of Shandong Expressway Group Co.,Ltd.It is an important platform company of the group company.In order to respond to the national ecological civilization construction and the "dual carbon" strategic goal,serve the green development strategy,seize the development opportunity of the environmental protection industry,improve the industrial layout,and actively carry out the internal and external ecological environment related business of the group.It is the largest state-owned holding group in the province whose business involves the entire industrial chain of ecological and environmental protection.As a newly established company,S Ecological Environment Company needs to determine a development strategy that conforms to the company’s actual situation,clarify development ideas and development goals,and take advantage of the company’s advantageous resource conditions to seize development opportunities,quickly seize the market,and achieve better and faster development.This paper takes S ecological environment company as the research object,and analyzes the choice and implementation of the company’s development strategy.Firstly,based on strategic management theory and analytical tools,it analyzes in detail the internal conditions and external environment of S ecological environment company,and summarizes and evaluates the company’s main internal strengths and weaknesses,as well as external opportunities and threats.Then,combined with the company’s strategic positioning and development goals,this paper uses the SWOT-AHP analytic hierarchy process to determine that the S ecological environment company should give priority to the growth strategy,and then choose the diversification strategy after the company develops to a certain extent.Finally,the paper introduces the implementation of the development strategy of S ecological environment company from two aspects:the main business strategy and the functional strategy,and puts forward five measures to ensure the effective implementation of the strategy,including strengthening organizational management,improving decomposition and implementation,strengthening strategic analysis and evaluation,implementing assessment and supervision,and strengthening publicity and guidance.