Analysis Of Development Strategy For Wude Company

Chinese market experienced a dramatic change as the economics of China had a fast growing after the opening-door policy executed.A lot of traditional industries faced the fluctuation of industry reshuffle,some may get exit from the market because of its low competitive ability.However,when some exit,others are coming up by the opportunity of new application.As the opening-door policy play a role in Chinese market,many distributors of foreign brands become more and more popular.Heat transfer fluids as a kind of an energy saving product,is applied in the manufacture system to control the system temperature environment.It can be used for a lifetime to long,and hardly needed to top up.The demand market of heat transfer fluids is huge now,which attracts other suppliers to come into this market to squeeze market share,making the competition more and more intense.Therefore,it is significant for companies to making scientific strategies,in order to make their goals come to true to stand firmly and get development in such market.This paper deeply analyzed WUDE Company,the distributor of D Chemical Company for heat transfer fluids in China,by analysis of external environment and internal environment,which applying External factor evaluation matrix and internal factor evaluation matrix,SWOT matrix and QSPM matrix to figure out the efficient strategies.Above all,based on the strategic goals of the company,this paper worked out the strategies of expanding market share,standardize company operation,service differentiation,for enhancing its competitive ability,meanwhile,after analyzing competitive strategy,figured out the dissimilation & centralization strategy,at last by compounding corporate-level and business-level strategies,made out strategic execute solutions and provide risk control activities.